The global digital marketing market is going to grow by 9.1% annually through 2027.
There are billions of mobile and connected devices out there. That presents billions of opportunities to advertise.
Even as a small business, you can still use digital marketing to reach new audiences, connect with leads, and get sales.
How do you begin a digital marketing campaign? What should you do?
If you need digital marketing ideas, you’re in the right place. Read on to learn the top marketing ideas to connect with customers online.
Have Fun With Video
Video marketing is a must if you want to reach new audiences. YouTube, Instagram, and Facebook are all geared toward video.
Instagram is trying to save itself because it’s lost a significant part of its audience to TikTok. Video content is a priority for these social networks.
It needs to be a priority if you want to grow your followers online. It’s a fun way to show your personality and make a genuine connection with people.
Google processes millions of searches every minute. It’s what people use to find services near them and get information quickly.
Most of the clicks go to the first few search results. If you can get your website listed there at the top, you’re almost guaranteed to get traffic that converts.
According to MSP Marketing, it’s not always about algorithms and keywords. Good SEO that drives results is focused on the consumer and what they need.
If you can take that customer-centric approach and apply it to search and other forms of content marketing, you’ll be well on your way to getting the best results.
Influencer marketing is one of the marketing strategies that’s grown over the last several years. Consumers are savvier and they resist many of the traditional forms of advertising.
They do follow people online and trust their opinions more than an ad. People with a large and engaged online following can get thousands of dollars per post.
Even if you don’t have that kind of marketing budget, you can still have local celebrities post about your brand.
Grow With Affiliates
How would you like to have a team of salespeople that sells your products for you? You don’t have to hire them as employees, either.
Affiliate marketing is a powerful way to grow sales without hiring a sales team. The simple way to make it work is to give a link to each affiliate.
For every sale you get from the link, you give the affiliate a percentage of the sale.
There’s a reason why large companies like Amazon, HubSpot, and Fiverr use affiliate marketing. It reduces marketing costs.
The Very Best Digital Marketing Ideas
You have so many options to market your business online, it’s often hard to know where to begin. These digital marketing ideas are enough to get you started.
Now that you have marketing ideas to work with, you’re going to need great content. Check out the blog for writing tips and ways you can expand your brand online.